As can be seen in the recent Edison Research study, 67% of music listening while in the car is to AM/FM.  This is 52% greater than when all locations are considered.  The focus on the car as a listening environment and the changes taking place in-car infotainment systems is justified and should be a focus of the radio industry.  I have struggled to determine how the radio industry can resist the force of consumer choice and automotive movement to make more listening options available.  screen-shot-2016-11-04-at-10-15-21-am-copy

Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move.  Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning:

Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping on the word Trulia: cruelia, foolia, youlia, carpoolia, toolia.

logoAngel Street Capital, LLC recently completed an investment in flexReceipts, Inc. based in Orlando, FL.

flexReceipts, the leading enhanced digital receipts solution, offers retailers a post-sale opportunity to communicate with their customers. flexReceipt’s enriched receipts build customer loyalty and drive sales, while allowing retailers to monitor spending habits and shopping trends. The company’s patent-pending software allows retailers to add social media links, videos and customized offers to digital receipts. Go Beyond the Sale! Learn more at www.flexreceipts.com

Watch the product offering video here.

The RAB just released 2013 radio industry revenue information which reflected no growth over 2013 in total.  However, while spot radio was down 3%, digital revenue increased 18% over 2012.  The percentage of digital revenue is still small, only 5%.  Digital represents the greatest hope for increasing radio revenue.

We need better information on the components of digital revenue as there are many;

– website advertising (banners and pre rolls)

– streaming audio ads (desktop and mobile/ banners and pre rolls)

– other destination sites (separate URL – local community news, events, etc.)

– reselling other tools to advertisers (reputation management, SEO/SEM, social media, etc)

Some radio groups understand the need to be competitive for digital revenue and are forming digital agencies.

As the percentage of digital revenue increases we need additional data to understand what areas are gaining the most traction.

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Last week we closed on an investment in Closely.  Closely has brought a number of local merchant marketing tools together in one platform.  The Company has just launched Perch 2.0 which brings reviews, social posts and promotions for you and your competition, all in one place. A significant change in this new version is the new Home screen where activity of all watched businesses is shown in a live stream. Popular posts are highlighted, so it’s really easy to understand which activity is most popular with consumers.

Nielsen has announced plans to utilize the same audience panels for website measurement for measurement of Internet radio.  As I have espoused for many years why would you use estimates when you can have actual audience data.  That is one of the great features of Internet radio and helps advertisers have more confidence in audience data.  Of course the other great attribute is an advertiser can actually know that an ad was heard unlike terrestrial radio where affidavits just reflect the fact that the ad was played but no data is available as to how many people heard the ad (other than to apply the estimated audience).

Given Nielsen’s clout they may be able to pull this off but I don’t believe its a good thing for Internet radio.

There have been a number of articles and speeches recently where people are questioning Pandora’s self reported audience.  Is it 8.06% or 4%?  While I do believe we need third-party measurement, that already exists with Triton Digital’s Webcast Metrics.  From the rumor mill I also understand Triton is going to be measuring individual markets which will include Pandora.

Why is audience measurement important?  Audience measurement is used as a planning tool.  It is especially useful where audience metrics are utilized to determine delivery of an advertising campaign.  Pandora and Internet radio have not such problem.  With Internet radio you know how many people heard your ad.  It is not an estimate unlike terrestrial radio.  This is perhaps why most agencies buying Internet radio are not as hot under the collar as terrestrial radio in attacking Pandora’s audience estimates.

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