Trulia is starting a $45 Million ad campaign with some calling it a “bet the company” move.  Interestingly their choice for audio is Internet radio as noted in a PandoDaily article this morning:

Trulia’s radio spot, destined for Pandora and iHeart Radio, will drive listeners insane before the year is up, with a voiceover relentlessly rapping on the word Trulia: cruelia, foolia, youlia, carpoolia, toolia.

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