In Car Music Listening to AM/FM – What will the future hold

November 7, 2016

As can be seen in the recent Edison Research study, 67% of music listening while in the car is to AM/FM.  This is 52% greater than when all locations are considered.  The focus on the car as a listening environment and the changes taking place in-car infotainment systems is justified and should be a focus of the radio industry.  I have struggled to determine how the radio industry can resist the force of consumer choice and automotive movement to make more listening options available.  screen-shot-2016-11-04-at-10-15-21-am-copy

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